Teenoi Suki has become a household name in Bangkok, renowned for creating a buffet phenomenon with its incredibly affordable price point. Many people have heard of the brand and have probably tried it before. Despite its widespread appeal, opinions on the brand remain divided. The writer frequently observes this split in consumer opinions on social media, particularly in a Facebook group called "Buffet Lovers." When Teenoi Suki is mentioned, discussions about the brand are clearly polarized: some enthusiastically appreciate its value for money, while others feel indifferent or express their dislike.

Personally, the writer enjoys and frequently eats at Tee Noi Suki — at least once a month — either with friends or family. From these regular visits, the writer was inspired to conduct this independent study, which is based on two key things the writer has noticed.

First, there has been a noticeable change in the group of customers seen at the restaurant. Nowadays, more high school and university students (Gen Z and Gen A) are visiting Tee Noi Suki, which differs from the past when most customers were mainly those looking for a low-cost suki option.

Second, more major suki brands have entered the affordable suki market, such as Bonus Suki by MK, and previously Lucky Suki and Dara Suki. Discussions in the Facebook group “Buffet Lovers” often focus on predicting which brand will win the “budget suki war.” However, these debates rarely reach a clear conclusion because supporters of each brand tend to shift the focus to other comparisons — such as premium quality, menu variety, or the quality of the meat.

Based on the two reasons the writer mentioned, the writer became interested in conducting an independent study on the preferences of Gen Z and Gen A students toward eating at Teenoi Suki.

The main objectives of this study are:

1. To find out the attitudes and popularity of Teenoi Suki among Gen Z and Gen A students.
2. To figure out the main reasons why these students like or dislike Teenoi Suki.
3. To analyze their eating habits (consumption behavior), such as how often they go and for what occasions.

This study focuses specifically on 100 students from my school, which is located in the Saphan-Sung District of Bangkok. The data was collected using an 8-question survey, and here are the main results:

1. Overall Preference and Value A majority (over 63%) of the Gen Z and Gen A students surveyed at my school enjoy eating at Teenoi Suki. Their preference is primarily driven by the affordable price (278 baht per person, which is manageable even compared to their average daily allowance of 208 baht) and convenient branch locations. This excellent sense of value aligns perfectly with the Gen Z and Gen A preference for meals that are filling, easy to access, and budget-friendly—making Teenoi Suki an obvious choice.
2. Reasons for dissatisfaction the main reasons some Gen Z and Gen A students dislike Tee Noi Suki are related to service issues.

• The most common complaint (44%) is the long waiting time after school hours, leading many to adjust their behavior by visiting on weekends instead.
• The second issue (38%) concerns incomplete or duplicate food orders, and
• The third (29%) is the unavailability of certain desired menu items.

3. Eating Frequency and Changing Habits: The average frequency of dining at Teenoi Suki is 49 times per month. The study clearly shows a big change in why students go there. Before, visits were usually reserved for special occasions—like celebrating birthdays, finishing exams, or wrapping up a school event. Today, eating at Teenoi Suki has become a normal part of their daily life (Normalization). Students now go simply because they can’t decide what to eat, or just when they casually want to grab a meal with friends.

This independent study does have some limitations due to budget and scope: the research only included 100 student participants from my school in the Saphan-Sung District. Because of this, the findings cannot be generalized to the wider population, especially since a branch's location can affect consumer habits. However, the data we collected is enough to highlight some big trends.

The results strongly suggest that for Gen Z and Gen A, eating at Teenoi Suki is no longer seen just as an "affordable suki or buffet." It has evolved into "normalization"—a regular, habitual part of their daily dining behavior. This shift means Teenoi Suki has successfully positioned itself not just as a budget option, but as a go-to choice embedded in the lifestyles of the younger generations.